Case Studies

We have delivered campaigns for global brands, international organisations, fintech platforms and UK-based SMEs, including Lufthansa, WHO Africa and TransferGo.

OUR PORTFOLIO

Case Study

Hennessy

The platform simplified registration while encouraging organic sharing from attendees. The analytics also provided valuable insights into participation.

Hennesy NGA, MD

Brief

Create a digital platform for Hennessy Artistry events that could capture registrations, encourage social sharing and provide engagement analytics.

Approach

Logg Media developed a custom web application integrating event registration capture, analytics dashboards and a dynamic branded profile image generator designed to drive attendee sharing across social platforms.

Results

The platform captured 25,200+ verified event registrations and generated 3,400 branded profile downloads, while providing organisers with real-time engagement analytics for the event series.

Case Study

TransferGo

Logg Media understood both the diaspora audience and our performance objective. The campaign delivered measurable transaction growth for our Nigeria corridor.

TransferGO UK Marketing Manager

Brief

TransferGo needed to accelerate remittance transactions to Nigeria during a limited £0 transfer fee promotion, targeting UK-based diaspora users.

Approach

Logg Media launched a performance campaign combining paid social and search targeting diaspora remittance audiences. Conversion-focused creatives highlighted the £0 transfer fee while directing traffic to optimised landing pages built for transaction intent.

Results

The campaign delivered 38,400+ qualified landing page visits and app downloads from diaspora audiences and contributed to a 21% increase in Nigeria transfer transactions during the promotional period.

Case Study

Believe Music –Tay Iwar

Logg Media delivered a well-targeted campaign that expanded Tay Iwar’s reach across key Afrobeats markets while sustaining strong digital momentum

Tay Iwar

Brief

Increase discovery and sustained streaming engagement for Tay Iwar’s GOLD II EP across the UK, US and African diaspora markets.

Approach

Logg Media executed a multi-market digital promotion strategy combining targeted social campaigns, streaming platform promotion and audience segmentation across Afrobeats listener communities.

Results

The campaign generated 185,000 incremental EP streams, over 300,000+ music video views, and drove a 32% increase in monthly listeners during the release period.

Case Study

AfriGO

Logg Media translated a complex payment infrastructure launch into clear messaging that accelerated awareness and adoption.

AfriGO CEO

Brief

Drive early adoption and card requests for AfriGO, Nigeria’s first domestic card scheme, through partner issuing banks.

Approach

Logg Media deployed a fintech-focused digital campaign highlighting AfriGO’s local transaction processing, merchant settlement speed and financial inclusion benefits. Messaging was designed to simplify a complex financial product for mass consumer adoption.

Results

The campaign generated 64,000+ verified card requests across partner issuing banks, helping accelerate early adoption of Nigeria’s domestic payment scheme.

Case Study

Lufthansa

Logg Media delivered a focused influencer activation aligned with our global campaign objectives while generating measurable traffic to our booking platform.

Lufthansa EMEA Marketing Manager

Brief

Drive qualified traffic to destination booking pages as part of Lufthansa’s global summer travel campaign.

Approach

Logg Media activated travel influencers to produce authentic destination storytelling supported by paid amplification and performance tracking to maximise click-through to Lufthansa booking pages.

Results

The campaign generated 31,000 qualified visits to Lufthansa’s destination booking pages and achieved a 3.9% click-through rate across influencer and paid media content.

Case Study

WHO Africa

Logg Media delivered a coordinated campaign across multiple African markets, helping amplify WHO’s public health messaging while achieving strong reach and engagement.

Wase Aguele-Konu, Social Media Manager

Brief

Support the WHO75 campaign by amplifying public health messaging and maximising awareness among adults aged 25–65 across multiple African markets.

Approach

Logg Media executed a coordinated multi-country digital campaign using targeted social media advertising and broad audience segmentation to distribute campaign messages efficiently across more than 30 African markets.

Results

The campaign reached 6.2 million people across targeted African markets, generating 410,000 engagements and 1.3 million video views, while maintaining strong cost efficiency across multiple countries.